Camel Power — A new unit of measurement
Camel Power — A new unit of measurement
Client
Nissan
Client
Nissan
Team
Clayton Needham - Digital AD
Manuel Borde - CD
Alex Pineda - ACD
Oswaldo Sa - AD
Claudio Campisto - Head of art
Team
Clayton Needham - Digital AD
Manuel Borde - CD
Alex Pineda - ACD
Oswaldo Sa - AD
Claudio Campisto - Head of art
Service
Web Design
Role
Digital Art Direction
Nissan Middle East has a radical new concept, which will eventually revolutionize the way vehicles are evaluated for desert performance. Developed by Nissan engineers, “Desert Camel Power” uses a scientifically proven formula to determine, in an accurately measurable and reproducible way, how a given vehicle will perform in typical desert off-road conditions. Just as horsepower can be calculated, so can Desert Camel Power, which raises the prospect of an at-a-glance indication of a vehicle’s desert fitness, according to Nissan Middle East. Desert Camel Power will be used in all Nissan Middle East showrooms and marketing literature to define the desert capabilities of Nissan’s SUV line-up.
Nissan Middle East has a radical new concept, which will eventually revolutionize the way vehicles are evaluated for desert performance. Developed by Nissan engineers, “Desert Camel Power” uses a scientifically proven formula to determine, in an accurately measurable and reproducible way, how a given vehicle will perform in off-road conditions.
2019 © All work by Clayton Needham