Camel Power — A new unit of measurement

Camel Power — A new unit of measurement

Client

Nissan

Client

Nissan

Team

Clayton Needham - Digital AD

Manuel Borde - CD

Alex Pineda - ACD

Oswaldo Sa - AD

Claudio Campisto - Head of art

Team

Clayton Needham - Digital AD

Manuel Borde - CD

Alex Pineda - ACD

Oswaldo Sa - AD

Claudio Campisto - Head of art

Service

Web Design

Role

Digital Art Direction 

Nissan Middle East has a radical new concept, which will eventually revolutionize the way vehicles are evaluated for desert performance. Developed by Nissan engineers, “Desert Camel Power” uses a scientifically proven formula to determine, in an accurately measurable and reproducible way, how a given vehicle will perform in typical desert off-road conditions. Just as horsepower can be calculated, so can Desert Camel Power, which raises the prospect of an at-a-glance indication of a vehicle’s desert fitness, according to Nissan Middle East. Desert Camel Power will be used in all Nissan Middle East showrooms and marketing literature to define the desert capabilities of Nissan’s SUV line-up.
 

Nissan Middle East has a radical new concept, which will eventually revolutionize the way vehicles are evaluated for desert performance. Developed by Nissan engineers, “Desert Camel Power” uses a scientifically proven formula to determine, in an accurately measurable and reproducible way, how a given vehicle will perform in off-road conditions.