Fashion Eye — an iOS app for the colorblind 

Fashion Eye — an iOS app for the colorblind 

Color blindness is a vision deficiency to perceive color differences. Xtra, the detergent that cleans and protects the real color of your clothes, created the Fashion Eye. A new digital tool that makes it easier to identify clothing for colorblind people. The Fashion Eye starts with a digital test to help users identifying what kind of color blindness they have. By activating the camera, it shows on screen a personalized corrected version of the colors they can’t see in the real world. They can label specific colors at home or while buying new clothes in stores. They can save their clothing sets in a digital wardrobe and receive practical tips to match their outfit.

Color blindness is a vision deficiency to perceive color differences. Xtra, the detergent that cleans and protects the real color of your clothes, created the Fashion Eye. A new digital tool that makes it easier to identify clothing for colorblind people.