Hard Rock— Relaunched an iconic brand

Hard Rock— Relaunched an iconic brand

Hard Rock was famous around the world, but much of what the brand had become remained undiscovered. To bring its 200+ locations across 75 countries together, we launched UNITY, Hard Rock’s first global loyalty program in its 50-year history, then reintroduced the brand through a global campaign rooted in its music DNA. At the center was a reimagining of The Beatles’ “Come Together” by Noah Kahan, starring Lionel Messi, Shakira and John Legend across Hard Rock destinations around the world.

Hard Rock was famous around the world, but much of what the brand had become remained undiscovered. To bring its 200+ locations across 75 countries together, we launched UNITY, Hard Rock’s first global loyalty program in its 50-year history, then reintroduced the brand through a global campaign rooted in its music DNA. At the center was a reimagining of The Beatles’ “Come Together” by Noah Kahan, starring Lionel Messi, Shakira and John Legend across Hard Rock destinations around the world.