Louvre Highway Gallery — Radio-guided billboards

Louvre Highway Gallery — Radio-guided billboards

The Museum’s iconic masterpieces were reproduced in giant frames and placed along the highway leading from Dubai to Abu Dhabi. Next, each artwork was fitted with a solar-powered FM transmitter that synchronized with the frequencies of the UAE’s top three radio stations. If the public wanted to engage, they had the choice to tune in. When approaching each artwork, drivers and passengers triggered the Museums audio guide and experienced the masterpieces like never before: right outside their windows, and through engaging stories, broadcast through their car speakers.

The Museum’s iconic masterpieces were reproduced in giant frames and placed along the highway leading from Dubai to Abu Dhabi. Next, each artwork was fitted with a solar-powered FM transmitter that synchronized with the frequencies of the UAE’s top three radio stations. If the public wanted to engage, they had the choice to tune in.